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ANNONCE NATIONALE [1 record]

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Record 1 1980-06-26

English

Subject field(s)
  • Advertising
OBS

... there is evidence that the sales results of a national ad are only randomly related to its memorability among the general public.

Key term(s)
  • national advertising

French

Domaine(s)
  • Publicité
OBS

[...] il est certain que les résultats commerciaux d'une annonce nationale ne se rattachent que de loin au souvenir qu'elle laisse dans le grand public.

Spanish

Record saved

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